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Saturday, March 21, 2020

How to open an online store?


Gone are the days when you had to look for programmers to open an online store. Now opening an online store yourself is as easy as starting a blog or uploading photos to the Internet.

How it works?

From a technical point of view, opening an online store means publishing a site with photos and descriptions of products those visitors can add to the basket and order. Opening an online store is done using specialized software - the online store engine. The engine determines how you manage the goods and orders of your online store, how you receive order notifications.

You can open an online store using Shop-Script in just 5 steps:
  1. Register in the cloud or install the script on your hosting.
  2. Add products.
  3. Choose a design.
  4. Connect the methods of delivery and payment of orders.
  5. Connect your .COM or any other domain to the store (if there is no domain yet, we will help you register it).

1. Open an online store!

Shop-Script provides two options for opening an online store: in the cloud (the easiest option, recommended for all users) or on your server (you yourself install the engine on your server or hosting).

In the cloud Recommended!

Shop-Script as a web service (SaaS): to open an online store, you just need to register . It works like registering on social networks (Facebook, VKontakte) or any services (LiveJournal, Yandex.Mail, etc.). After registration, you will immediately receive your online store ready for work!

Opening an online store in the cloud is the most convenient option for beginners! After registration, you can immediately start working with your online store: add products, configure delivery and payment methods, etc.

The first 30 days of work in the cloud - for free. During this time, you can figure out whether the Shop-Script engine is suitable for your tasks. Further, the full cost of the work will be from 399 to 1999 rubles per month, depending on the selected tariff. This is one of the most affordable prices for opening an online store in Runet among all systems of this level.

On your hosting (for advanced users)

If you do not want to open an online store in the cloud, then with Shop-Script you can also do this on your server (on your hosting). To do this, you need to purchase a Shop-Script license, choose a hosting that meets the Shop-Script system requirements, register a domain name (.COM or any other) yourself and install the online store engine on your hosting according to the instructions.

2. Add products

In Shop-Script, it’s easy to add products in many ways:

One by one. If you have few goods (for example, no more than 100), then you quickly fill out the product catalog, adding them one at a time in the store administration mode. For each product you need to specify a name, price, description and upload photos (one or more). All this is done directly in the browser, no additional software needs to be installed.

Items from photos. If even before the opening of the online store you prepared photos of goods in advance, for example, collecting them on the Internet or having a photo shoot, upload all the photos at once in the store management section “Import → Bulk upload images”. When downloading, specify the names and prices for your products - after that all products will be created by pressing just one button!

Mass import of goods. You can import goods into Shop-Script from various sources: 1C, CSV file (Excel), YML file. Import will allow you to add a lot of goods to your new online store at once: from several tens to several thousand goods in just a few minutes.

Before you open an online store and add products, prepare one or better several photos of each product - this will save time. In stores with large, high-quality photos, conversion and sales are higher than those of less diligent competitors.

3. Choose a design

For Shop-Script there are many ready-made design options (design themes). Just select one of the ready-made design themes, add your logo, in the design settings, turn on the appropriate color scheme and immediately start working.
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